Client

Flock Safety

As a brand consultant, I partnered with the Flock Safety team to reimagine their brand identity and strengthen their connection with their target audience. The goal was to create a brand that reflected the company's innovative technology and resonated with the communities it serves.

Services

Brand Design & Curation / Social / Print / System Design / Consulting

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A campaign poster with the words 'Eliminate crime and shape a safer future together', a surveillance camera icon at the top, and a photo of a diverse smiling couple at the bottom.
Typography style guide showcasing the font 'Inter' with sample characters, alphabet, and options for font weight and style.
A brand color palette chart showing various colors with their names and color codes, including Pine Green, Sky Blue, White, Flock Green, Raven Black, and others.
A man with glasses and a beard carrying a young girl on his shoulders, with a young boy in front of him, outdoors with trees in the background.
Marketing webpage with large text stating, 'The safety you need. The peace of mind you deserve.' Green 'Get Started' button below, additional text about license plate recognition camera.
Graphic illustrating product patterns with images of electronic devices, including a black device with labels indicating features such as 'Faster Than 911,' 'Instant Dispatch,' '1/4 Mile Coverage,' and 'Solar Powered.' Additional images show devices with labels '24/7 Coverage' and 'Motion Activated.'
Infographic displaying three types of interface graphics: text from left to right, icon in the middle, and OS on the right. Text graphics highlight product features, icon graphics mimic UI notifications, and OS graphics resemble alert notifications on a mobile phone.
  • Image showing a security camera on the left and a smart doorbell on the right, promoting smart security technology with text stating, "A better way to gather evidence." Various smaller text labels include "24/7 Coverage," "Details That Matter," "Objective Evidence," and "Safety For All."
  • Green brochure for Falcon Flex vehicle license plate recognition camera with product overview and specifications inside, alongside printed sheets with diagrams, text, and images related to the product.
  • Digital collage featuring community safety and outdoor gear, including solar-powered security camera, addressable alert device, green insulated water bottle, green T-shirt with safety message, and a map with distance markers.
  • A collage of social media and advertisement images promoting Flock Safety, a security system. The images include slogans like "Eliminate crime and shape a safer future," images of surveillance devices, property protection, and security guides, all mostly in green and white color themes.

Recent work

Recent work

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Smartphone displaying online shopping page for a gold eucalyptus round chandelier on a textured yellow fabric surface.

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